How to Choose a Good Domain Name
Unless you have a strong brand (e.g. Google), you’re best served purchasing a domain name that is descriptive of your product. Why? First off, when surfing the web, users will search for “website designer in Los Angeles” or “DVD packaging designer in 90046.” The act of someone actually picking up and skimming through a telephone directories may be dead, but human’s search habits haven’t changed. Secondly, this is part of your SEO (search engine optimization [more on this in a later posting]). Search engines such as Yahoo have special programs (bots) that constantly scan our web universe searching and categorizing websites based mainly on their text. If your name accurately describes your service/product, it increases the chance that your site will be properly indexed.
You’ll find most good names have been scooped up. Don’t let that deter you. Get creative. It’s a good exercise that may also make you rethink your website.
