Technophobia
Just when we thought it a thing of the past, another client comes along confused about their hosting (where your website files reside) and beat up by the techno babble spat at them by a less-than-understanding web designer. There’s no need to be intimidated.
First off, when presented with a contract, read it. Some companies consider the site they create for you licensed intellectual property. Others use exisiting software that is not available with any other hosting company, so you’re stuck on their server. And then there’s those who insert code that puts a time limit on elements used in your web site, so you have to renew annually or start over. Anyway you slice it, don’t be held hostage.
Here’s a couple rules for hosting:
Always do your research. It’s especially easy with web hosting as companies post pricing, features, etc. Web hosting is a commodity, pure and simple. The biggest difference is features and customer service, i.e., people that can explain technology to you in layman’s terms.
Anticipate your future needs. If you may need a blog or e-commerce at a later date, make sure it’s part of your hosting package.
Although tempting, don’t overbuy—most start up companies in the proof of concept phase do fine on shared hosting (you share a computer) opposed to a dedicated server.
Regarding web site developers and designers:
You should always receive a document from your web development company outlining costs, time lines, and what you get for your hard earned dollars. This is commonly referred to as a site architecture document (which is usually accompanied by a letter of engagement). These are important for many reasons: 1) Outline your current needs; 2) Anticipates your future needs; 3) Demonstrates a company’s thought process; 4) Is a plan by which everyone can be held accountable.
Where is your web site programming done? Local programmers are preferred for three reasons: 1) Accountability; 2) Availability for meetings; 3) Easier to check their references.
Get 2-3 bids. (Enough said)
You can buy almost anything online, and web hosting is no exception. But, when it comes to hiring someone who is an integral part of your online business development, a face-to-face meeting can be very telling.
