To Blog Or Not To Blog?
This is a question asked by nearly every one of our new and existing clients. As “they” say, one good question deserves another (or two):
- Do you have time or are you willing to pay someone to create relevant content and maintain it?
- Is it essential to your business or is it a vanity project?
If it’s essential to, or is your business, e.g., you run a lifestyle blog that depends on advertising, then blog. Creating relevant content takes time, and a lot of effort. One way to minimize your commitment is to draw from your workday. Everyone you deal with has questions—where can I find a good website designer in Los Angeles? Those answers become your blog.
If you’re trying to promote your business, then we suggest hiring a professional with web site search engine optimization experience. They will supply you with a list of terms and phrases people are using to find your business, and create content that is palatable to consumers.
