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September 2010
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Three Parts to Ecommerce

To sell anything online, you need an e-commerce solution as part of your website. There are generally two solutions.   Easiest is an integrated package where you post products, sell them, and process your sales (i.e., put money into your bank account) all through one provider.  The other option is to set up your own e-commerce (or better yet, hire a qualified website company). Either way, they all have the same three components:

Online Store
This is where you create product profiles–description, sku, price, photo–customers create accounts, and so forth.

Gateway
In order for the store to send customer purchase information to your merchant account, there needs to be a gateway.

Merchant Account
This is where the money goes.  Usually it’s your bank.

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